Landmark Leisure Brands Websites and Mobile Apps
Landmark Leisure (part of Landmark Group)
Introduction
Landmark Leisure, the entertainment division of the iconic Landmark Group, is known for its flagship brand, Fun City, and several other Family Entertainment Center (FEC) brands like Fun Ville, Fun Works, Tridom, and Fun Block. Founded in 1999, Landmark Leisure has established itself as the leading family entertainment brand across the UAE, Bahrain, KSA, Kuwait, Oman, Qatar, and India, catering to children aged 1-12 years old. The company focuses on encouraging children to learn while they play through a variety of activities designed for their growth and development.
Challenge
Landmark Leisure required a comprehensive digital solution to enhance their online presence and streamline their operations across multiple regions. The primary challenges were:
1.Creating dedicated websites and mobile apps for each of the five brands.
2.Implementing a single CMS to manage all websites with multilingual support (English and Arabic) for five different countries.
3.Integrating online card purchase and top-up functionalities connected with the SEMNOX POS and game management system.
4.Incorporating a secure payment gateway.
5.Expanding the system to support gift cards and e-wallet functionalities.
Solution
To address these challenges, IOTICS developed a robust and scalable digital solution for Landmark Leisure using a modern technology stack:
6.Web Development and Mobile Apps:
Created dynamic, user-friendly websites and mobile apps for each brand: Fun City, Fun Ville, Fun Works, Tridom, and Fun Block.
Ensured a consistent and engaging user experience across all platforms.
Technologies used: NextJS for front-end development, Express for back-end services.
7.Centralized Content Management System (CMS):
Developed a single, centralized CMS to manage content for all websites.
Enabled easy management of multilingual content (English and Arabic) to cater to diverse audiences across different countries.
Technologies used: MongoDB for the CMS database.
8.Online Card Purchase and Top-Up Integration:
Integrated online card purchase and top-up functionalities with the SEMNOX POS and game management system, allowing users to conveniently buy and recharge their entertainment cards online.
9.Payment Gateway Integration:
Integrated secure and reliable payment gateways to facilitate smooth and secure online transactions.
10.Expansion to Gift Cards and E-Wallets:
Enhanced the digital solution by adding functionalities for gift cards and e-wallets, providing users with more flexible and convenient payment options.
Technologies used: Redis for caching and improving the performance of the gift card and e-wallet system.
Results
The comprehensive digital solution provided by IOTICS delivered significant benefits to Landmark Leisure:
11.Improved Online Presence: The new websites and mobile apps boosted the online visibility and engagement of the Landmark Leisure brands.
12.Operational Efficiency: The centralized CMS streamlined content management across multiple regions and languages, reducing operational complexity.
13.Enhanced User Experience: The integration of online card purchase, top-up functionalities, and secure payment gateways improved the overall user experience.
14.Increased Revenue: The addition of gift cards and e-wallet functionalities contributed to increased customer convenience and revenue.
Conclusion
The successful implementation of websites and mobile apps for Landmark Leisure's brands demonstrated IOTICS's expertise in delivering comprehensive digital solutions for large-scale projects.
The project not only enhanced the online presence and operational efficiency of the Landmark Leisure brands but also provided a seamless and engaging experience for their customers. Future steps include continuous improvement and adding new features to further enhance user experience and operational capabilities.
Landmark Leisure, the entertainment division of the iconic Landmark Group, is known for its flagship brand, Fun City, and several other Family Entertainment Center (FEC) brands like Fun Ville, Fun Works, Tridom, and Fun Block. Founded in 1999, Landmark Leisure has established itself as the leading family entertainment brand across the UAE, Bahrain, KSA, Kuwait, Oman, Qatar, and India, catering to children aged 1-12 years old. The company focuses on encouraging children to learn while they play through a variety of activities designed for their growth and development.
Challenge
Landmark Leisure required a comprehensive digital solution to enhance their online presence and streamline their operations across multiple regions. The primary challenges were:
1.Creating dedicated websites and mobile apps for each of the five brands.
2.Implementing a single CMS to manage all websites with multilingual support (English and Arabic) for five different countries.
3.Integrating online card purchase and top-up functionalities connected with the SEMNOX POS and game management system.
4.Incorporating a secure payment gateway.
5.Expanding the system to support gift cards and e-wallet functionalities.
Solution
To address these challenges, IOTICS developed a robust and scalable digital solution for Landmark Leisure using a modern technology stack:
6.Web Development and Mobile Apps:
Created dynamic, user-friendly websites and mobile apps for each brand: Fun City, Fun Ville, Fun Works, Tridom, and Fun Block.
Ensured a consistent and engaging user experience across all platforms.
Technologies used: NextJS for front-end development, Express for back-end services.
7.Centralized Content Management System (CMS):
Developed a single, centralized CMS to manage content for all websites.
Enabled easy management of multilingual content (English and Arabic) to cater to diverse audiences across different countries.
Technologies used: MongoDB for the CMS database.
8.Online Card Purchase and Top-Up Integration:
Integrated online card purchase and top-up functionalities with the SEMNOX POS and game management system, allowing users to conveniently buy and recharge their entertainment cards online.
9.Payment Gateway Integration:
Integrated secure and reliable payment gateways to facilitate smooth and secure online transactions.
10.Expansion to Gift Cards and E-Wallets:
Enhanced the digital solution by adding functionalities for gift cards and e-wallets, providing users with more flexible and convenient payment options.
Technologies used: Redis for caching and improving the performance of the gift card and e-wallet system.
Results
The comprehensive digital solution provided by IOTICS delivered significant benefits to Landmark Leisure:
11.Improved Online Presence: The new websites and mobile apps boosted the online visibility and engagement of the Landmark Leisure brands.
12.Operational Efficiency: The centralized CMS streamlined content management across multiple regions and languages, reducing operational complexity.
13.Enhanced User Experience: The integration of online card purchase, top-up functionalities, and secure payment gateways improved the overall user experience.
14.Increased Revenue: The addition of gift cards and e-wallet functionalities contributed to increased customer convenience and revenue.
Conclusion
The successful implementation of websites and mobile apps for Landmark Leisure's brands demonstrated IOTICS's expertise in delivering comprehensive digital solutions for large-scale projects.
The project not only enhanced the online presence and operational efficiency of the Landmark Leisure brands but also provided a seamless and engaging experience for their customers. Future steps include continuous improvement and adding new features to further enhance user experience and operational capabilities.